There are a lot of multitude of marketing strategies available for your small agriculture business as more communities promote buying and using local produce. Whether you grow vegetables, herbs or fruit, you can take advantage of buy-local campaigns promoted across the country. Your potential customers range from schools and commercial kitchens to residential consumers.
Top 5 Marketing Strategies For Agriculture Business
1. Join a Cooperative
A cooperative offers institutional clients the convenience of buying from a single source. As a group, you can land larger customers, such as government facilities and schools, by using a professional approach. You increase your ability to fill large orders when you join with other small farmers. Designated members of your cooperative can fill out the required paperwork and make sure all participants have the necessary certifications to sell to institutional customers. A spokesperson for your cooperative can deliver a cohesive and targeted presentation, increasing your chances of success.
2. Go Organic
By growing organic produce that doesn’t use any chemicals in the agricultural process, you set yourself apart from other local farmers. At local farmers markets, when making presentations to local chefs or at your own location, you can advertise with the organic seal when you become certified by the Govt. Department of Agriculture. In addition to the strategic marketing opportunities, you may be eligible for government training and grants provided to organic farmers. This is an involved process that can take several years.
3. Visit Chefs
Direct marketing can involve calling on local chefs to offer your products. If your town has a business alliance that includes many local restaurants, you may gain access to a number of chefs through your own participation in the group. Otherwise, visit restaurants and present a list of your produce to the chef. Go to restaurants between meal times when the chef is less busy. Have samples of your produce available when you call on chefs so that even if you don’t get a meeting on the first try, you’ll leave an impression. Create a brochure describing your products and highlight unusual varieties you can offer that the chef may not be able to get anywhere else.
4. Roadside Stand
Your best marketing opportunity may be in your own backyard. A roadside stand with attractive signage has a slew of benefits for you as a small-business owner. You won’t incur set-up or entry fees often required at farmers markets. You can open at your own convenience and sell everything that you grow. During your nonproductive months, you can fill the stand with imported produce or simply close it. You save money on transportation costs while enjoying the publicity your stand provides to every passerby.
5. Pick Your Own
If your farm has a broad service road that can accommodate any type of vehicle then offering ‘pick your own’ is the best policy for you. Advise your customers to bring their own containers. However, you can offer containers to the inevitable forgetful ones or for extra purchases. This model appeals to customers who want a farm experience. And those who want to market as a family activity. However, check your state law about this activity.